India’s growing economy demands more energy and to sustain this demand, there is an urge to diversify into alternative sources of energy. Compressed biogas (CBG) is a versatile energy source that can replace dependency on fossil fuels. CBG is used in industries or commercial sectors for cooking, heating, power generation, and as a transportation fuel. To effectively market CBG, it is desirable to know customers’ perception of CBG. This study examined the effect of perceived value (functional, social, and convenience) on customer satisfaction. Primary data was gathered from 97 respondents. The list of respondents comprised Business to business (B2B) customers, industrial customers, and commercial customers. The results of the study were analyzed using SPSS and AMOS 24 statistical tools. The findings of this study revealed that each dimension of perceived value affects satisfaction differently and customer satisfaction influenced customer loyalty.

Compressed biogas, perceived value, customer satisfaction, customer loyalty