BIMTECH Business Perspectives
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C. M. Ezhilvani1,  A. Jayakumar1 and P. Mahesh2

First Published 8 Nov 2023.
Article Information Volume 4, Issue 2 December 2023
Corresponding Author:

C. M. Ezhilvani, Department of Commerce, Periyar University, Salem, Tamil Nadu 636011, India.

1 Department of Commerce, Periyar University, Salem, Tamil Nadu, India

2 Institute of Public Enterprise, Hyderabad, Telangana, India

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License ( which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed.


Currently, a number of industries are concentrating on spreading the word about nature’s goodness in order to save our ecosystem. One of the most significant among them is the organic industry because it not only concerns the protection of human health but also the health of the environment. The COVID-19 pandemic had a significant effect on public health awareness, which made it evident that the organic food industry would dominate. For anyone involved in the organic food industry, such as marketers, producers and politicians, understanding their viewpoints is essential. The goal of this review is to provide a thorough grasp of the subject by synthesising the existing research on consumer opinions about organic foods. The purpose of this article is to examine the effects of the coronavirus on such a thriving industry by evaluating the theories and opinions advanced by many writers in a number of significant research studies on customers’ perceptions of the healthfulness of organic foods following COVID-19. A conceptual model has been framed based on the factors scrutinised from the works of literature reviewed in this article. This review research also provides tactics to marketers and producers of organic foods and suggestions that were made to the government in taking measures to improve the organic food sector based on the consumers health perception.


Buying behaviour, consumers perception, COVID-19, health perception, organic food, organic purchasing behaviour


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