BIMTECH Business Perspectives
group_logo
issue front

Sabara Soyafuddin Ahmed1 and Bilal Mustafa Khan1

First Published 12 Dec 2023. https://doi.org/10.1177/25819542231210132
Article Information Volume 4, Issue 2 December 2023
Corresponding Author:

Sabara Soyafuddin Ahmed, Department of Business Administration, Aligarh Muslim University, Aligarh, Uttar Pradesh 202002, India.
Email: sabera.ahmad114@gmail.com

Department of Business Administration, Aligarh Muslim University, Aligarh, Uttar Pradesh, India

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed.

Abstract

This study aims to identify current research trends and suggests potential areas for future investigation in the field of “luxury consumption behavior.” To achieve this, we gathered a comprehensive dataset spanning five decades, consisting of 1,289 articles from Scopus and Web of Science databases, which underwent rigorous bibliometric analyses. Our bibliometric analysis has unveiled crucial insights, including key performance indicators, emerging areas of study, significant keywords, and prevailing research themes within the luxury consumption domain. The findings emphasize the remarkable growth of luxury consumption as a research area, leading to the identification and examination of five distinct research clusters. Through this in-depth bibliometric analysis, our study enriches the existing body of knowledge on luxury consumption, offering a comprehensive overview of scholarly contributions in this field and paving the way for potential future research endeavors.

Keywords

Bibliometric analysis, luxury consumption, luxury brand management, luxury consumer behavior

References

Akbar, P., Mai, R., & Hoffmann, S. (2016). When do materialistic consumers join commercial sharing systems. Journal of Business Research, 69(10), 4215–4224. https://doi.org/10.1016/j.jbusres.2016.03.003

Aleem, A., Loureiro, S. M. C., & Bilro, R. G. (2022). Luxury fashion consumption: A review, synthesis and research agenda. Spanish Journal of Marketing - ESIC. https://doi.org/10.1108/SJME-06-2021-0105

Alghanim, S., & Ndubisi, N. O. (2022). The paradox of sustainability and luxury consumption: The role of value perceptions and consumer income. Sustainability, 14(22), 14694. https://doi.org/10.3390/su142214694

Aliyev, F., Urkmez, T., & Wagner, R. (2019). A comprehensive look at luxury brand marketing research from 2000 to 2016: A bibliometric study and content analysis. Management Review Quarterly, 69 (3), 233–264. https://doi.org/10.1007/s11301-018-00152-3

Amatulli, C., De Angelis, M., Korschun, D., & Romani, S. (2018). Consumers’ perceptions of luxury brands’ CSR initiatives: An investigation of the role of status and conspicuous consumption. Journal of Cleaner Production, 194, 277–287. https://doi.org/10.1016/j.jclepro.2018.05.111

Ameen, N., Sharma, G. D., Tarba, S., Rao, A., & Chopra, R. (2022). Toward advancing theory on creativity in marketing and artificial intelligence. Psychology and Marketing, 39(9), 1802–1825. https://doi.org/10.1002/mar.21699

Anas, M., Khan, M. N., & Uddin, S. M. F. (2023). Mapping the concept of online purchase experience: A review and bibliometric analysis. International Journal of Quality and Service Sciences, 15(2), 168–189. https://doi.org/10.1108/IJQSS-07-2022-0077

Aria, M., Cuccurullo, C., D’aniello, L., Misuraca, M., & Spano, M. (2022). Thematic analysis as a new culturomic tool: The social media coverage on COVID-19 pandemic in Italy. Sustainability, 14(6), 1–22. https://doi.org/10.3390/su14063643

Awanis, S., Schlegelmilch, B. B., & Cui, C. C. (2017). Asia’s materialists: Reconciling collectivism and materialism. Journal of International Business Studies, 48(8), 964–991. https://doi.org/10.1057/s41267-017-0096-6

Bain & Company. (2018). Worldwide luxury Altagamma 2018 market monitor the future of luxury : A look into tomorrow to understand today (pp. 1–51). Altagamma. https://altagamma.it/media/source/WORLDWIDE LUXURY MARKET MONITOR_BAIN.pdf

Baker, H. K., Kumar, S., & Pattnaik, D. (2021). Twenty-five years of the Journal of Corporate Finance: A scientometric analysis. Journal of Corporate Finance, 66(January), 101572. https://doi.org/10.1016/j.jcorpfin.2020.101572

Bhanja, N., & Mehta, R. (2022). It is better with a shade of blue! Consumer evaluation of unisex extension of brands. International Journal of Consumer Studies, 46(6), 2239–2253. https://doi.org/10.1111/ijcs.12781

Bilro, R. G., & Loureiro, S. M. C. (2020). A consumer engagement systematic review: Synthesis and research agenda. Spanish Journal of Marketing - ESIC, 24(3), 283–307. https://doi.org/10.1108/SJME-01-2020-0021

Bradshaw, H. K., Rodeheffer, C. D., & Hill, S. E. (2020). Scarcity, sex, and spending: Recession cues increase women’s desire for men owning luxury products and men’s desire to buy them. Journal of Business Research, 120, 561–568. https://doi.org/10.1016/j.jbusres.2019.07.021

Byun, S.-E., Long, S., & Mann, M. (2020). Drivers and dynamics of brand prominence preferences among the Chinese little emperors residing in the US. Journal of Fashion Marketing and Management, 24(1), 66–82. https://doi.org/10.1108/JFMM-01-2019-0007

Chan, E. Y. (2015). Physically-attractive males increase men’s financial risk-taking. Evolution And Human Behavior, 36(5), 407–413. https://doi.org/10.1016/j.evolhumbehav.2015.03.005

Christodoulides, G., Athwal, N., Boukis, A., & Semaan, R. W. (2021). New forms of luxury consumption in the sharing economy. Journal of Business Research, 137, 89–99. https://doi.org/10.1016/j.jbusres.2021.08.022

Cobo, M. J., López-Herrera, A. G., Herrera-Viedma, E., & Herrera, F. (2011). Science mapping software tools: Review, analysis, and cooperative study among tools. Journal of the American Society for Information Science and Technology, 62(7), 1382–1402. https://doi.org/10.1002/asi.21525

Dahm, J. M., & Fassnacht, M. (2018). The Veblen effect and (in)conspicuous consumption—a state of the art article. Luxury Research J., 1(4), 343. https://doi.org/10.1504/LRJ.2018.10011932

Dawkins, E., André, K., Axelsson, K., Benoist, L., Swartling, Å. G., & Persson, Å. (2019). Advancing sustainable consumption at the local government level: A literature review. Journal of Cleaner Production, 231, 1450–1462. https://doi.org/10.1016/j.jclepro.2019.05.176

de Kerviler, G., & Rodriguez, C. M. (2019). Luxury brand experiences and relationship quality for millennials: The role of self-expansion. Journal of Business Research, 102, 250–262. https://doi.org/10.1016/j.jbusres.2019.01.046

Donthu, N., Kumar, S., Mukherjee, D., Pandey, N., & Lim, W. M. (2021a). How to conduct a bibliometric analysis: An overview and guidelines. Journal of Business Research, 133(April), 285–296. https://doi.org/10.1016/j.jbusres.2021.04.070

Donthu, N., Kumar, S., Pattnaik, D., & Lim, W. M. (2021b). A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing. Psychology and Marketing, 38(5), 834–865. https://doi.org/10.1002/mar.21472

Donthu, N., Kumar, S., Pattnaik, D., & Pandey, N. (2020). A bibliometric review of International Marketing Review (IMR): Past, present, and future. International Marketing Review, 38(5), 840–878. https://doi.org/10.1108/IMR-11-2020-0244

Dubois, B., Czellar, S., & Laurent, G. (2005). Consumer segments based on attitudes toward luxury: Empirical evidence from twenty countries. Marketing Letters, 16(2), 115–128. https://doi.org/10.1007/s11002-005-2172-0

Duma, F. (2022). Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global business. Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-07-2022-0613

Eastman, J. K., & Eastman, K. L. (2015). Conceptualizing a model of status consumption theory: An exploration of the antecedents and consequences of the motivation to consume for status. Marketing Management Journal, 25(1), 1–15.http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=113072848&site=ehost-live&scope=site

Eastman, J. K., Shin, H., & Ruhland, K. (2020). The picture of luxury: A comprehensive examination of college student consumers’ relationship with luxury brands. Psychology and Marketing, 37(1), 56–73. https://doi.org/10.1002/mar.21280

Ellegaard, O., & Wallin, J. A. (2015). The bibliometric analysis of scholarly production: How great is the impact? Scientometrics, 105(3), 1809–1831. https://doi.org/10.1007/s11192-015-1645-z

Fazeli, Z., Shukla, P., & Perks, K. (2020). Digital buying behavior: The role of regulatory fit and self-construal in online luxury goods purchase intentions. Psychology and Marketing, 37(1), 15–26. https://doi.org/10.1002/mar.21276

Fuentes, H., Vera-Martinez, J., & Kolbe, D. (2022). The role of intangible attributes of luxury brands for signalling status: A systematic literature review. International Journal of Consumer Studies, 47(6), 2747–2766. https://doi.org/10.1111/ijcs.12852

Griskevicius, V., & Kenrick, D. T. (2013). Fundamental motives: How evolutionary needs influence consumer behavior. Journal of Consumer Psychology, 23(3), 372–386. https://doi.org/10.1016/j.jcps.2013.03.003

Grotts, A. S., & Johnson, T. W. (2013). Millennial consumers’ status consumption of handbags. Journal of Fashion Marketing and Management, 17(3), 280–293. https://doi.org/10.1108/JFMM-10-2011-0067

Han, S.-L., & Kim, K. (2020). Role of consumption values in the luxury brand experience: Moderating effects of category and the generation gap. Journal of Retailing and Consumer Services, 57, 102249. https://doi.org/10.1016/j.jretconser.2020.102249

Han, Y. J., Nunes, J. C., & Drèze, X. (2010). Signaling status with luxury goods: The role of brand prominence. Journal of Marketing, 74(4), 15–30. https://doi.org/10.1509/jmkg.74.4.15

He, Y., Zou, D., & Jin, L. (2010). Exploiting the goldmine: A lifestyle analysis of affluent Chinese consumers. Journal of Consumer Marketing, 27(7), 615–628. https://doi.org/10.1108/07363761011086362

Hemetsberger, A., Von Wallpach, S., & Bauer, M. (2012). Because I’m worth it—Luxury and the construction of consumers’ selves. Advances in Consumer Research, 40, 483–489. https://scopus-amu.refread.com/inward/record.uri?eid=2-s2.0-84883739238&partnerID=40&md5=2048c6a15e398c223704b98d8d74eb68

Holmqvist, J., Wirtz, J., & Fritze, M. P. (2020). Luxury in the digital age: A multi-actor service encounter perspective. Journal of Business Research, 121, 747–756. https://doi.org/10.1016/j.jbusres.2020.05.038

Hudders, L. (2012). Why the devil wears Prada: Consumers’ purchase motives for luxuries. Journal of Brand Management, 19(7), 609–622. https://doi.org/10.1057/bm.2012.9

Hudders, L., Pandelaere, M., & Vyncke, P. (2013). Consumer meaning making: The meaning of luxury brands in a democratised luxury world. International Journal of Market Research, 55(3), 391–412. https://doi.org/10.2501/IJMR-2013-036

Husain, R., Ahmad, A., & Khan, B. M. (2022a). The role of status consumption and brand equity: A comparative study of the marketing of Indian luxury brands by traditional and social-media. Global Business and Organizational Excellence, 41(4), 48–67. https://doi.org/10.1002/joe.22156

Husain, R., Paul, J., & Koles, B. (2022b). The role of brand experience, brand resonance and brand trust in luxury consumption. Journal of Retailing and Consumer Services, 66, 102895. https://doi.org/10.1016/j.jretconser.2021.102895

Husain, R., Samad, T. A., & Qamar, Y. (2022c). Past, present and future of luxury brands: A review and bibliometric analysis. Journal of Fashion Marketing and Management, 26(4), 582–602. https://doi.org/10.1108/JFMM-02-2021-0046

Jain, N., & Dhingra, R. (2023). A bibliometric analysis of 25 years of workplace deviant behavior research. BIMTECH Business Perspectives, 4(1), 9–26. https://doi.org/10.1177/25819542231185598

Jayaswal, P., & Parida, B. (2023). Past, present and future of augmented reality marketing research: A bibliometric and thematic analysis approach. European Journal of Marketing, 57(1), 2237–2289. https://doi.org/10.1108/EJM-05-2022-0397

Kapferer, J. N., & Valette-Florence, P. (2021). Which consumers believe luxury must be expensive and why? A cross-cultural comparison of motivations. Journal of Business Research, 132, 301–313. https://doi.org/10.1016/j.jbusres.2021.04.003

Kastanakis, M. N., & Balabanis, G. (2014). Explaining variation in conspicuous luxury consumption: An individual differences’ perspective. Journal of Business Research, 67(10), 2147–2154. https://doi.org/10.1016/j.jbusres.2014.04.024

Khan, F. M., Anas, M., & Uddin, S. M. F. (2023). Anthropomorphism and consumer behaviour: A SPAR?4?SLR protocol compliant hybrid review. International Journal of Consumer Studies, 1–37. https://doi.org/10.1111/ijcs.12985

Kim, D., & Jang, S. (2014). Motivational drivers for status consumption: A study of Generation Y consumers. International Journal of Hospitality Management, 38, 39–47. https://doi.org/10.1016/j.ijhm.2013.12.003

Kim, S., Park, K., & Shrum, L. J. (2022). Cause-related marketing of luxury brands: Nudging materialists to act prosocially. Psychology and Marketing, 39(6), 1204–1217. https://doi.org/10.1002/mar.21648

Klaus, P., & Tarquini-Poli, A. (2022). Come fly with me: Exploring the private aviation customer experience (PAX). European Journal of Marketing, 56(4), 1126–1152. https://doi.org/10.1108/EJM-01-2021-0048

Kumar, A., Paul, J., & Unnithan, A. B. (2020). “Masstige” marketing: A review, synthesis and research agenda. Journal of Business Research, 113, 384–398. https://doi.org/10.1016/j.jbusres.2019.09.030

Li, M. Z., & Stodolska, M. (2022). Beyond luxury consumption: The meaning and meaning-making mechanism in conspicuous outbound tourism. Journal of Leisure Research, 53(5), 687–704. https://doi.org/10.1080/00222216.2021.1949651

Lim, W. M., Aggarwal, A., & Dandotiya, R. (2022a). Marketing luxury services beyond affluence in the new normal: Insights from fine dining during the coronavirus pandemic. Journal of Retailing and Consumer Services, 66(September 2021), 102936. https://doi.org/10.1016/j.jretconser.2022.102936

Lim, W. M., Kumar, S., & Ali, F. (2022b). Advancing knowledge through literature reviews: ‘What’, ‘why’, and ‘how to contribute.’ Service Industries Journal, 42(7–8), 481–513. https://doi.org/10.1080/02642069.2022.2047941

Linnenluecke, M. K., Marrone, M., & Singh, A. K. (2020). Conducting systematic literature reviews and bibliometric analyses. Australian Journal of Management, 45(2), 175–194. https://doi.org/10.1177/0312896219877678

Lou, X. Q., Chi, T., Janke, J., & Desch, G. (2022). How do perceived value and risk affect purchase intention toward second-hand luxury goods? An empirical study of US consumers. Sustainability, 14(18). https://doi.org/10.3390/su141811730

Maman Larraufie, A.-F., & Kourdoughli, A. (2014). The e-semiotics of luxury. Journal of Global Fashion Marketing, 5(3), 197–208. https://doi.org/10.1080/20932685.2014.906120

Mariani, M., Baggio, R., Fuchs, M., & Höepken, W. (2018). Business intelligence and big data in hospitality and tourism: A systematic literature review. International Journal of Contemporary Hospitality Management, 30(12), 3514–3554. https://doi.org/10.1108/IJCHM-07-2017-0461

Morales, M. E., & Belmonte-Urena, L. J. (2021). Theoretical research on circular economy and sustainability trade-offs and synergies: A bibliometric analysis. 2021 IEEE International Conference on Technology and Entrepreneurship, ICTE 2021. https://doi.org/10.1109/ICTE51655.2021.9584537

Mukherjee, D., Lim, W. M., Kumar, S., & Donthu, N. (2022). Guidelines for advancing theory and practice through bibliometric research. Journal of Business Research, 148(May), 101–115. https://doi.org/10.1016/j.jbusres.2022.04.042

Nobre, H., Kumar, A., Kastanakis, M. N., & Paul, J. (2022). Consumers’ relationship with mass prestige brands and happiness. European Management Review, 20(2), 306–325. https://doi.org/10.1111/emre.12538

Pantano, E., & Stylos, N. (2020). The Cinderella moment: Exploring consumers’ motivations to engage with renting as collaborative luxury consumption mode. Psychology and Marketing, 37(5), 740–753. https://doi.org/10.1002/mar.21345

Park, J., Han, H., & Park, J. (2013). Psychological antecedents and risk on attitudes toward e-customization. Journal of Business Research, 66(12), 2552–2559. https://doi.org/10.1016/j.jbusres.2013.05.048

Patsiaouras, G., & Fitchett, J. A. (2012). The evolution of conspicuous consumption. Journal of Historical Research in Marketing, 4(1), 154–176. https://doi.org/10.1108/17557501211195109

Paul, J., & Bhukya, R. (2021). Forty?five years of International Journal of Consumer Studies: A bibliometric review. International Journal of Consumer Studies, 45(5), 937–963.

Paul, J., & Criado, A. R. (2020). The art of writing literature review: What do we know and what do we need to know? International Business Review, 29(4), 101717. https://doi.org/10.1016/j.ibusrev.2020.101717

Phau, I., & Cheong, E. (2009). How young adult consumers evaluate diffusion brands: Effects of brand loyalty and status consumption. Journal of International Consumer Marketing, 21(2), 109–123. https://doi.org/10.1080/08961530802153185

Purohit, S., & Radia, K. N. (2022). Conceptualizing masstige buying behavior: A mixed-method approach. Journal of Business Research, 142, 886–898. https://doi.org/10.1016/j.jbusres.2022.01.023

Rathi, R., Garg, R., Kataria, A., & Chhikara, R. (2022). Evolution of luxury marketing landscape: A bibliometric analysis and future directions. Journal of Brand Management, 29(3), 241–257. https://doi.org/10.1057/s41262-022-00273-x

Roy, R., & Rabbanee, F. K. (2015). Antecedents and consequences of self-congruity. European Journal of Marketing, 49(3–4), 444–466. https://doi.org/10.1108/EJM-12-2013-0739

Shahid, S., & Paul, J. (2021). Intrinsic motivation of luxury consumers in an emerging market. Journal of Retailing and Consumer Services, 61(September 2020), 102531. https://doi.org/10.1016/j.jretconser.2021.102531

Shukla, P. (2012). The influence of value perceptions on luxury purchase intentions in developed and emerging markets. International Marketing Review, 29(6), 574–596. https://doi.org/10.1108/02651331211277955

Shukla, P., Rosendo-Rios, V., Trott, S., Lyu, J., & Khalifa, D. (2022). Managing the challenge of luxury democratization: A multicountry analysis. Journal of International Marketing, 30(4), 44–59. https://doi.org/10.1177/1069031X221126925

Smit, A. (2022). Consuming the rich white “Bitch” on The Real Housewives of Johannesburg. Consumption Markets and Culture, 25(4), 395–409. https://doi.org/10.1080/10253866.2021.2007478

So, K. K. F., Wu, L., Xiong, L., & King, C. (2018). Brand management in the era of social media: Social visibility of consumption and customer Brand Identification. Journal of Travel Research, 57(6), 727–742. https://doi.org/10.1177/0047287517718354

Södergren, J. (2021). Brand authenticity: 25 Years of research. International Journal of Consumer Studies, 45(4), 645–663. https://doi.org/10.1111/ijcs.12651

Sogo, K., & Matsubayashi, N. (2021). Dynamic production and pricing decisions in the presence of the snob effect. International Transactions in Operational Research, 28(6), 3330–3363. https://doi.org/10.1111/itor.12961

Sundie, J. M., Pandelaere, M., Lens, I., & Warlop, L. (2020). Setting the bar: The influence of women’s conspicuous display on men’s affiliative behavior. Journal of Business Research, 120, 569–585. https://doi.org/10.1016/j.jbusres.2019.09.039

Tofighi, M., Grohmann, B., & Bodur, H. O. (2020). Ethical attribute and brand concept congruity enhances brand evaluations. European Journal of Marketing, 54(1), 79–108. https://doi.org/10.1108/EJM-02-2018-0104

Turunen, L. L. M., & Leipämaa-Leskinen, H. (2015). Pre-loved luxury: Identifying the meaning of second hand luxury possessions. Journal of Product and Brand Management, 24(1), 57–64. https://doi.org/10.1108/JPBM-05-2014-0603

van Eck, N. J., & Waltman, L. (2010). Software survey: VOSviewer, a computer program for bibliometric mapping. Scientometrics, 84(2), 523–538. https://doi.org/10.1007/s11192-009-0146-3

Vohs, K. D., Mead, N. L., & Goode, M. R. (2006). The psychological consequences of money. Science, 314(5802), 1154–1156. https://doi.org/10.1126/science.1132491

Wang, Y., Stoner, J. L., & John, D. R. (2019). Counterfeit luxury consumption in a social context: The effects on females’ moral disengagement and behavior. Journal of Consumer Psychology, 29(2), 207–225. https://doi.org/10.1002/jcpy.1071

Wang, Y. (2022). A conceptual framework of contemporary luxury consumption. International Journal of Research in Marketing, 39(3), 788–803. https://doi.org/10.1016/j.ijresmar.2021.10.010

Wiedmann, K. P., Hennigs, N., & Siebels, A. (2009). Value-based segmentation of luxury consumption behavior. Psychology and Marketing, 26(7), 625–651. https://doi.org/10.1002/mar.20292

Wong, N. Y., & Ahuvia, A. C. (1998). Personal taste and family face: Luxury consumption in confucian and western societies. Psychology and Marketing, 15(5), 423–441. https://doi.org/10.1002/(SICI)1520-6793(199808)15:5<423::AID-MAR2>3.0.CO;2-9

Xiang, P., Zhang, H. B., Geng, L. N., Zhou, K. X., & Wu, Y. P. (2019). Individualist–collectivist differences in climate change inaction: The role of perceived intractability. Frontiers in Psychology, 10. https://doi.org/10.3389/fpsyg.2019.00187


Make a Submission Order a Print Copy