The research aims to identify several social and economic factors expected to influence consumers’ impulsive buying. This research has adopted a scoping literature review approach to reach its findings and conclusions. The author has used keywords related to the area of study to shortlist various articles published by researchers. Also, an extensive iterative search approach is adopted to identify various research works published in established peer-reviewed national and international journals. All the research articles that pertain to this study’s specific aim are included; the rest are excluded from the study. The authors have performed an in-depth study of these papers to understand all the parameters. The authors have performed analysis of the results and findings of the reviewed research articles to identify economic and social factors that influence consumers’ impulse buying.

Impulse buying, consumer’s buying behaviour, social factors, economic factors, research framework

Applebaum, W. (1951). Studying customer behaviour in retail stores. Journal of Marketing, 16(2), 172–178. https://www.jstor.org/stable/124762

Atulkar, S., & Kesari, B. (2018a). Impulse buying: A consumer trait prospective in context of central India. Global Business Review, 19(2), 477–493. https://doi.org/ 10.1177/0972150917713546

Atulkar, S., & Kesari, B. (2018b). Role of consumer traits and situational factors on impulse buying: Does gender matter? International Journal of Retail & Distribution Management, 46(4), 386–405. https://doi.org/10.1108/IJRDM-12-2016-0239

Banks, J., & Moorthy, S. (1999). A model of price promotion. International Journal of Industrial Organization, 17, 371–398. https://doi.org/10.1016/S0167-7187(97)00033-7

Bayley, G., & Nancarrow, C. (1998). Impulse purchasing: A qualitative exploration of the phenomenon. Qualitative Market Research: An International Journal, 1(2), 99–114. http://dx.doi.org/10.1108/13522759810214271

Belk, R. W. (1985). Materialism: Trait aspects of living in the material world. Journal of Consumer Research, 12(3), 265–280. https://doi.org/10.1086/208515

Bellizzi, J. A., & Hite, R. E. (1992). Environmental color, consumer feelings, and purchase likelihood. Psychology and Marketing, 9(5), 347–363. https://doi.org/10.1002/mar.4220090502

Billore, S., & Anisimova, T. (2021). Panic buying research: A systematic literature review and future research agenda. International Journal of Consumer Studies, 45(4), 777–804. https://doi.org/10.1111/ijcs.12669

Block, L. G., & Morwitz, V. G. (1999). Shopping lists as an external memory aid for grocery shopping: Influences on list writing and list fulfilment. Journal of Consumer Psychology, 8(4), 343–375. http://dx.doi.org/10.1207/s15327663jcp0804_01

Chancellor, J., & Lyubomirsky, S. (2011). Happiness and thrift: When (spending) less is (hedonically) more. Journal of Consumer Psychology, 21(2), 131–138. https://doi.org/10.1016/j.jcps.2011.02.004

Clover, V. T. (1950). Relative importance of impulse-buying in retail stores. Journal of Marketing, 15(1), 66–70. https://doi.org/10.1177/002224295001500110

Crawford, G., & Melewar, T. C. (2003). The importance of impulse purchasing behaviour in the international airport environment. Journal of Consumer Behaviour: An International Research Review, 3(1), 85–98.

Dawson, S., & Kim, M. (2009). External and internal trigger cues of impulse buying online. Direct Marketing: An International Journal, 3(1), 20–34. https://doi.org/10.1108/17505930910945714

Duarte, P., Raposo, M., & Ferraz, M. (2013). Drivers of snack foods impulse buying behaviour among young consumers. British Food Journal, 115(9), 1233–1254. https://doi.org/10.1108/BFJ-10-2011-0272

Engel, J., & Blackwell, R. (1982). Consumer behavior. Dryden Press. https://doi.org/ 10.1080/00913367.1979.10673276

Hadjali, H. R., Salimi, M., Nazari, M., & Ardestani, M. S. (2012). Exploring main factors affecting on impulse buying behaviors. Journal of American Science, 8(1), 245–251.

Harmancioglu, N., Finney, R. Z., & Joseph, M. (2009). Impulse purchases of new products: An empirical analysis. Journal of Product and Brand Management, 18(1), 27–37. https://doi.org/10.1108/10610420910933344

Hashmi, H. B. A., Shu, C., & Haider, S. W. (2020). Moderating effect of hedonism on store environment-impulse buying nexus. International Journal of Retail & Distribution Management, 48(5), 465–483. https://doi.org/10.1108/IJRDM-09-2019-0312

Hofstede, G. (2001). Culture’s consequences: Comparing values, behaviors, institutions and organizations across nations. Sage Publications.

Hultén, P., & Vanyushyn, V. (2011). Impulse purchases of groceries in France and Sweden. Journal of Consumer Marketing, 28(5), 376–384. https://doi.org/10.1108/ 07363761111150026

Kacen, J. J., & Lee, J. A. (2002). The influence of culture on consumer impulsive buying behavior. Journal of Consumer Psychology, 12(2), 163–176. http://dx.doi.org/10.1207/S15327663JCP1202_08

Kollat, D. T., & Willett, R. P. (1969). Is impulse purchasing really a useful concept for marketing decisions? Journal of Marketing, 33(1), 79–83.

Lee, J. (2008). Relative and interaction effects of situational and personal factors on impulse buying. University of Minnesota.

Lee, J. A., & Kacen, J. J. (2008). Cultural influences on consumer satisfaction with impulse and planned purchase decisions. Journal of Business Research, 61(3), 265–272. https://doi.org/10.1016/j.jbusres.2007.06.006

Lucas, M., & Koff, E. (2014). The role of impulsivity and of self-perceived attractiveness in impulse buying in women. Personality and Individual Differences, 56, 111–115. https://doi.org/10.1016/j.paid.2013.08.032

Luo, X. (2005). How does shopping with others influence impulsive purchasing. Journal of Consumer Psychology, 15(4), 288–294. http://dx.doi.org/10.1207/s15327663jcp1504_3

Mattila, A. S., & Wirtz, J. (2008). The role of store environmental stimulation and social factors on impulse purchasing. Journal of Services Marketing, 22(7), 562–567. https://doi.org/10.1108/08876040810909686

Milliman, R. E. (1986). The influence of background music on the behavior of restaurant patrons. Journal of Consumer Research, 13(2), 286–289. https://doi.org/ 10.2307/2489234

Moore, K. A., & Berger, P. D. (2015). Materialism and consumer behavior: Differences in types of materialism among different cultures. Indian Journal of Marketing, 45(1), 9–18. http://dx.doi.org/10.17010/ijom%2F2015%2Fv45%2Fi1%2F79995

Nagadeepa, C., Selvi, J. T., & Pushpa, A. (2015). Impact of sale promotion techniques on consumers’ impulse buying behaviour towards apparels at Bangalore. Asian Journal of Management Sciences & Education, 4(1), 116–124.

Nayeem, T. (2012). Cultural influences on consumer behaviour. International Journal of Business & Management, 7(21), 78–91. http://doi.org/10.5539/ijbm.v7n21p78

Piron, F. (1991). Defining impulse purchasing. ACR North American Advances, 18, 509–514. https://www.acrwebsite.org/volumes/7206/volumes/v18/NA-18/full

Podoshen, J. S., & Andrzejewski, S. A. (2012). An examination of the relationships between materialism, conspicuous consumption, impulse buying, and brand loyalty. Journal of Marketing Theory and Practice, 20(3), 319–334. https://doi.org/10.2753/MTP1069-6679200306

Rana, S., & Tirthani, J. (2012). Effect of education, income and gender on impulsive buying among Indian consumer an empirical study of readymade garment customers. Indian Journal of Applied Research, 1(12), 145–146. https://doi.org/10.15373/2249555x/sep2012/50

Richins, M., & Fournier, S. (1991). Some theoretical and popular notions concerning materialism. Journal of Social Behavior and Personality, 6(6), 403–414.

Rook, D. W. (1987). The buying impulse. Journal of Consumer Research, 14(2), 189–199. http://dx.doi.org/10.1086/209105

Rook, D. W., & Fisher, R. J. (1995). Normative influences on impulsive buying behavior. The Journal of Consumer Research, 22(3), 305–313. http://dx.doi.org/10.1086/209452

Rook, D. W., & Gardner, M. P. (1993). In the mood: Impulse buying’s affective antecedents. Research in Consumer Behavior, 6(7), 1–28. https://www.researchgate.net/profile/Meryl- Gardner/publication/284059785_In_the_mood_Impulse_buying’s_affective_antecedents/links/57545f7608ae6807fb04cde4/In-the-mood-Impulse-buyings-affective-antecedents.pdf

Rook, D., & Hoch, S. (1985). Consuming impulses. Advances in Consumer Research, 7(1), 23–27. https://www.acrwebsite.org/volumes/6351/

Sen, S. (2022). A short communication: Monograph on impulse buying during the COVID-19 pandemic. Indian Journal of Marketing, 52(4), 63–69. https://doi.org/ 10.17010/ijom/2022/v52/i4/169110

Sen, S., & Nayak, S. (2019). Influence of materialism on impulse buying among Indian millennials: Does income matter? Indian Journal of Marketing, 49(12), 47–60. https://doi.org/10.17010/ijom/2019/v49/i12/149110

Sen, S., & Nayak, S. (2021). Internal stimulus factors as antecedents of impulse buying: Gap identification and future direction. Vision. https://doi.org/10.1177/0972262920983960

Solomon, M., Bamossy, G., Askegaard, S., & Hogg, M. K. (2006). Consumer behaviour: A European perspective (pp. 498–499). Prentice Hall. https://worldcat.org/en/title/ 958941104

Spiers, S. C., Gundala, R. R., & Singh, M. (2014). Culture and consumer behavior—A study of Trinidad & Tobago and Jamaica. International Journal of Marketing Studies, 6, 92. https://doi.org/10.5539/ijms.v6n4p92

Stern, H. (1962). The significance of impulse buying today. Journal of Marketing, 26(2), 59–62. https://doi.org/10.2307/1248439

Tinne, W. S. (2010). Impulse purchasing: A literature overview. http://www.asaub.edu.bd/data/asaubreview/v4n2sl7.pdf

Ünsalan, M. (2016). Stimulating factors of impulse buying behavior: A literature review. Gazi Universitesi Iktisadi ve Idari Bilimler Fakultesi Dergisi, 18(2), 572–593.

Xiurong, L., & Chenglei, L. (2010, December). Research on the effects of reference group on impulse buying behavior. In The 2nd International Conference on Information Science and Engineering (pp. 530–535). IEEE.

Yakup, D., Mucahit, C., & Reyhan, O. (2011). The impact of cultural factors on the consumer buying behaviours examined through an empirical study. International Journal of Business and Social Science, 2(5), 109–114. https://ijbssnet.com/journals/Vol._2_No._5_[Special_Issue_-_March_2011]/13.pdf

Yalch, R., & Spangenberg, E. (1990). Effects of store music on shopping behavior. Journal of Consumer Marketing, 7(2), 55–63. https://doi.org/10.1108/EUM0000000002577