BIMTECH Business Perspectives
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Riya Sugla1 and Shaon Sen1

First Published 31 Jul 2023.
Article Information Volume 4, Issue 1 June 2023
Corresponding Author:

Shaon Sen, Institute of Management Technology, Survey No. 38, Cherlaguda Village, Shamshabad Mandal, Hyderabad, Telangana 501218, India.

1Institute of Management Technology, Hyderabad, Telangana, India

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License ( which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed.


The research aims to identify several social and economic factors expected to influence consumers’ impulsive buying. This research has adopted a scoping literature review approach to reach its findings and conclusions. The author has used keywords related to the area of study to shortlist various articles published by researchers. Also, an extensive iterative search approach is adopted to identify various research works published in established peer-reviewed national and international journals. All the research articles that pertain to this study’s specific aim are included; the rest are excluded from the study. The authors have performed an in-depth study of these papers to understand all the parameters. The authors have performed analysis of the results and findings of the reviewed research articles to identify economic and social factors that influence consumers’ impulse buying.


Impulse buying, consumer’s buying behaviour, social factors, economic factors, research framework


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