BIMTECH Business Perspectives

Managing Digital Disruption: Strategies for Marketing and Management Transformation

Rajeev Kumar¹

First Published 4 Jun 2026. https://doi.org/10.1177/25819542261449560

Article Information

Corresponding Author:

Rajeev Kumar, School of Management, Doon University, Dehradun, Uttarakhand 248001, India.
Email: ranjanrajeev87@gmail.com

¹School of Management, Doon University, Dehradun, Uttarakhand, India

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed.

Abstract

The article provides a theoretical review of the impact of digital technologies on traditional business practices. The article suggests some of the important strategies for businesses to adapt, innovate, and thrive in a digitally disruptive landscape. The article emphasizes the importance of data-driven decision-making, customer-centric approaches, and agile management practices to excel in the competitive market. The present study provides pertinent and actionable insights to organizations, policymakers and researchers for maximizing resilience, agility and sustainable growth amid digital disruption.

Keywords

Digital disruption, marketing transformation, management strategy, business innovation, digital transformation, technology adaptation

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