BIMTECH Business Perspectives

BIMTECH Business Perspectives

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ISSN:	2581-9542
e-ISSN:	2582-3965
Current Volume:	5
Current Issue:	1
Frequency:	Bi-annual

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Volume 5, Issue 1, June 2024

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Message from Editor

Message from Editor

First Published Jun 21, 2024; pp.7-8

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Articles

Gamification in Digital Marketing: Proposing a Theoretical Framework Based on Uses and Gratifications Theory

Shelleka Gupta¹, Ronnie Dutt¹, Antra Sharma¹ and Bonia Sharma¹

First Published May 30, 2024; pp.9-25

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Demystifying the Research Trend of Content Marketing Research: A Co-authorship and Co-occurrence Analysis

Barkha¹ and Deepa¹

First Published Jun 4, 2024; pp.26-47

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Workplace Ostracism and Turnover Intention in Organizations: A Meta-analytic Review

Sudhir Chandra Das¹ and Deepmala Ekka¹

First Published May 28, 2024; pp.48-73

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Determinants of Private Infrastructure Investment in India: A Post-liberalization Analysis

Nishija Unnikrishnan¹, Biju John M.² and Thomas Paul Kattookaran²

First Published Jun 3, 2024; pp.74-94

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Green Finance Initiatives to Improve Green Banking Practices in India

S. Umamaheswari¹ and A. Elangovan¹

First Published Apr 30, 2024; pp.95-104

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issue front

ISSN:	2581-9542
e-ISSN:	2582-3965
Current Volume:	5
Current Issue:	1
Frequency:	Bi-annual

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