Throughout literature, there are several approaches and resources available that strengthen and increase leaders’ powers over their followers. Storytelling is among the most powerful resources. Doing it appropriately lets the leaders communicate their ideas to the constituents, share their experience with them, create a common vision and respectfully resolve disputes. Business organisations have been employing storytelling as a powerful tool to connect with their employees. The authors have endeavoured to explore the storytelling management process and its application in organisations that may pave the way for leaders to tell stories in a structured manner. This paper is divided into four sections; the first section includes the introduction to storytelling; storytelling management and the process has been explained in section two; section three discusses the application of storytelling and examples have been highlighted from the corporate world on how stories are connected to managerial aspects. In the fourth section, conclusions and future directions for research have been presented.

Story; storytelling; styles of storytelling; storytelling management; applications; stories for managers