Volume 5, Issue 1 | BIMTECH Business Perspectives

BIMTECH Business Perspectives

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ISSN:	2581-9542
e-ISSN:	2582-3965
Current Volume:	7
Current Issue:	1
Frequency:	Bi-annual

Table of Contents

Volume 5, Issue 1, June 2024

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Message from Editor

Message from Editor

First Published Jun 21, 2024; pp.7-8 |

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Articles

Gamification in Digital Marketing: Proposing a Theoretical Framework Based on Uses and Gratifications Theory

Shelleka Gupta, Ronnie Dutt, Antra Sharma and Bonia Sharma

First Published May 30, 2024; pp.9-25 |

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Demystifying the Research Trend of Content Marketing Research: A Co-authorship and Co-occurrence Analysis

Barkha and Deepa

First Published Jun 4, 2024; pp.26-47 |

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Workplace Ostracism and Turnover Intention in Organizations: A Meta-analytic Review

Sudhir Chandra Das and Deepmala Ekka

First Published May 28, 2024; pp.48-73 |

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Determinants of Private Infrastructure Investment in India: A Post-liberalization Analysis

Nishija Unnikrishnan, Biju John M. and Thomas Paul Kattookaran

First Published Jun 3, 2024; pp.74-94 |

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Green Finance Initiatives to Improve Green Banking Practices in India

S. Umamaheswari and A. Elangovan

First Published Apr 30, 2024; pp.95-104 |

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issue front

ISSN:	2581-9542
e-ISSN:	2582-3965
Current Volume:	7
Current Issue:	1
Frequency:	Bi-annual

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